Your New Best Internet Marketing Buddy - Viral Marketing
Marketing on the web has some unique attributes that general marketing cannot necessarily enjoy. Something called viral marketing, which can refer to anything from branding to backend sales to word of mouth advertising, is prevalent on the Internet. Viral marketing can be incredibly lucrative. The value of viral marketing is of such import that examples abound everywhere on the Internet.
One of the greatest ways to build confidence in a product or service is through word of mouth advertising. Most people believe that this is only possible in real, live, face-to-face conversations, but that is just not true. With the prevalence of text messaging, blogs, instant messages, and emails, word of mouth advertising can actually be achieved via the Internet. After all, the bulk of communication, particularly for younger people, has moved online. This is but one example of the value of viral marketing. Advertisers tapping into this vast network of potential customers can attest to its the success.
One of the ways in which you accomplish viral marketing is through entertainment on the web. Video vignettes, games, etc., that are being shared with millions of users often have advertising attached. Therefore, the value of viral marketing can be recognized by those who know that literally millions of people are being reached by this form of publicity. Consider also the exponential effects of passing along an email to everyone in an inbox. If one person sends a message to ten, and of those, five pass it along to another ten, and so forth, then, in a matter of days, an immeasurable number of people will have received advertisements from people they know! Therein lies the value of viral marketing.
Similarly, backend sales are a great way to realize the value of viral marketing. Backend sales refer to sales to existing customers. In essence, once you have established a good relationship with a satisfied customer, they are likely to be willing to purchase more from you, a trusted source. Likewise, branding is another great example of this type of marketing. Once a consumer recognizes a brand that can be trusted and relied upon, they are more likely to come back for more. They are also more likely in both of these instances to tell their friends how much they enjoy your products — which, of course, is word of mouth advertising or viral marketing.
So you see, the value of viral marketing can be realized through a number of avenues. Whether it is through word of mouth, backend sales, or branding, the value of viral marketing cannot be discounted, as it is a veritable cornucopia of opportunity for the online marketer.
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About the Author:
Theresa Cahill and Jeff Greer invite you to educate yourself in the highly profitable arena of viral marketing. Visit Molten Marketing for more info today.
Does Your Fishing Net Have Holes In It?
Finding borrowers is a lot like fishing. You throw out your offer and see who bites.
There is a lot of debate at the moment as to which bait is best. A-paper borrowers and sub-prime borrowers each have their own advantages and disadvantages. Regardless of the bait you're using, it's all worthless if you can't get them in the boat once you got them to bite. In other words, your fishing net has holes in it.
The most successful companies in the world spend a large part of their revenue building systems to develop and nurture a relationship with their customers. For example, Amazon sends regular emails with coupons and purchase suggestions and American Express uses membership upgrades. Why should a mortgage company (or individual) be any different?
A mortgage office that desires to exist long term should seriously consider implementing systems to develop relationships. Consider the profit margin on each closed loan. Then consider that most Americans refinance once every 3-4 years. Even if you spent $5 a month per person, keeping your relationship with your borrower is infinitely cheaper than finding a new one.
At a bear minimum, a monthly newsletter or postcard will keep your name in front of past customers. There are many excellent companies on the net. I recommend www.hotleadmachine.com because of their low cost and 50 customer minimum requirement. The newsletter comes in full color with your picture or logo included.
More advanced marketers would benefit from a short term system designed to ensure the customer moves forward with their home financing. The costs of finding new qualified borrowers is increasing daily as competition increases. With the availability of trigger leads, the need to keep marketing even after the sale is undeniable.
My Lost Borrower Campaign, which is fast becoming standard operating procedure in many offices, provides a multi-step marketing campaign designed to eliminate borrower fallout. As of this post, there is no other program like it available anywhere.
"Make a sale and you'll make some money. Make a friend and you'll make a fortune." -Jeff Gitomer.
Web Ranking - What it is and why it is important for your website
Before, when the rest of the world were just waking up to the benefits of a website (web presence), the issue of website ranking in search results pages like google, yahoo and msn was not important. Because back then, your website would be probably be listed on the first page.
But that has since change since more and more companies are putting up websites of their own. The search results pages that your potential client gets back from google, msn, and yahoo, may not list you on the first page.
And studies have shown that searchers do not typically get past the second page. The implication here is that if your website is not listed in the top 2 pages of search enginee results, then your traffic will drop dramatically.
Conversely, having your website listed on the top 2 pages of search engine results will gain you more traffic!
This is why BNSHosting is now offering our web ranking service for our clients. Our service includes keyword research and recommendation, traffic monitoring and analysis, and all the other 'trade secret' stuff that needs to be done to place your site on the top pages of search results pages.
For more details, please contact team@bnshosting.net
